Episode Transcript
[00:00:00] Speaker A: Welcome to check in to check out the E commerce growth podcast from Mobile First.
My name is Justin Ehrenstein and my co host is Connor Burke.
Welcome to check in to check out today. Our guest is Garrett Peters, CEO and co founder of Duncan & Stone Paper Company.
Thanks so much for joining us, Garrett. We're really excited to have you. I love having a CEO on the show because they've done every single job at the company and so they know how to run an e commerce company in any single role. They can probably be better than you, the listener. So as CEO and co founder, what do you do every day? What's your day look.
[00:00:43] Speaker B: Like? Oh my gosh. That's a great, great question.
Thanks for having me. Justin and Connor, excited to jump in with you guys. You know, the CEO of a startup e commerce company, you know, is, is you got to wear a lot of hats. I mean, honestly. So it's, it's anything from, you know, this morning I'm working on an Amazon FBA shipment because we're out of stock on a whole bunch of items on, on Amazon and prepping inventory for the next few months, looking at our quarter four, you know, finances, following up with customers, you know, all of the above. I feel like, you know, my world today with Duncan and Stone looks like a lot of operations work actually probably more than anything else. And so, you know, it's, it's inventory planning, it's working with our, you know, support team to make sure all of our sales channels are rocking and rolling, making sure ads are running right, making sure that we're making money, all, you know, all the important things and you know, so it's fun, man. I think that, you know, for, for me, I enjoy doing a lot of different things and so I get to touch all sorts of different pieces on the business, which is super.
[00:01:51] Speaker A: Fun.
That's.
[00:01:53] Speaker C: Awesome. Is there any part of your job you feel like you maybe would've hired for that you started working on yourself and you're like, oh man, this is something I, I surprisingly enjoy.
[00:02:01] Speaker B: Doing. Yeah.
Yeah. I mean, that's a great question, dude. I think that I've over the, you know, I was the first employee of Duncan and Stone back in, back in the day. And so I started the business with, with my wife and two friends. And so when I jumped in early, it was, I was doing a lot of fulfillment and random stuff that I really did not like doing. And those first few years it was like, I really like, I really don't like doing fulfillment and customer service facts don't want to do that, so I need to get that off my plate really fast. But what I really love doing is like, like, sales channel strategy and planning. So, like, TikTok shops, you know, we, we started selling on TikTok shops, you know, maybe a year and a half ago. And so it's like learning the intricacies of how to set up the channel, like the management side of, like, how to do it the right way. Just like the technical side, operation side. I'm not really, like, the creative one on our team. And, and you know, I don't do a lot of that stuff for the business, but as far as, like, just getting things set up and running, like, I just, I love that piece of the business, and so I thankfully get to do a lot of.
[00:03:13] Speaker C: That.
[00:03:14] Speaker B: Nice. Yeah, man. That's a lot of.
[00:03:16] Speaker A: Sense.
You love the.
[00:03:17] Speaker B: Newness. I do think you're.
[00:03:19] Speaker A: Right. Exploring something.
[00:03:20] Speaker B: New. I think you're.
[00:03:21] Speaker A: Right.
[00:03:23] Speaker B: Yeah. That setting up stuff, the new channels, new customers, you know, new kind of all the new things, you know, I think you're.
[00:03:31] Speaker A: Right.
That's why you're a.
[00:03:34] Speaker B: CEO. Yeah. Come.
[00:03:35] Speaker A: On.
So I got a question. So I think there's some people that struggle with figuring out how to do that something new. How to, like, how to figure out what step one is of that something.
[00:03:47] Speaker B: New.
[00:03:48] Speaker A: Yep.
What do you do? What's your first step? How do you figure out where to dive.
[00:03:53] Speaker B: Into? Like, yeah, I mean, I, I, I find myself doing a lot of, you know, research, doing a lot of, like, just listening to as much as I can on, on kind of what other people are doing. I think that I, I mean, for us, way back in the day, when we were first starting, you know, when we had a vision for we're gonna sell stuff online or we're gonna create. We're gonna create this brand.
I mean, we had nothing, you know, it was like, we had no website, we had no business, we had no products. And it was like, for us back in the day, it was overwhelming. But, like, I just was really bought in early on to say we just need to do the next right thing. So, like, let's. If we need to have a, have a registered brand on Amazon. Okay, how do we do that? We gotta start the steps of, okay, I need to get in contact with this person. Okay, Boom. And just, just starting to break it down. As simple as, as much as you can. I think that when you're doing any sort of new endeavor, it's like, it can be overwhelming, you know, of like, how am I Going to do this thing well, you gotta take one step at a time and just as much as you can, just release the outcome and just how fast you want it to get done and just go, I'm gonna do this thing today, boom. This next step, you know.
[00:05:10] Speaker C: Whatever.
Love.
[00:05:12] Speaker A: It. So I love how you do new things and you break it down into really bite sized pieces.
I'm gonna actually look at the opposite side of the coin of that. When have you done something that was a failure, it didn't.
[00:05:26] Speaker B: Work.
Yeah. I would say a few things come to mind as I think through the last, the last few years. We, we launched a business in 2020 and you know, on a. Primarily on Amazon. We launched our business on Amazon and then also on our website and things like that. But Amazon has been a big piece of our business, man. I would say about a year and a half ago, I thought that expansion outside of the US Marketplace was like the way to go for us, you know, on Amazon. So I'm like, we're gonna go, we're going global, baby. We're going all over the place. Well, man, that was not a good decision, dude. It was like the amount of time it took for me to figure out how to even set up the new marketplace and get all the tech stuff in place and figure out the logistics and I mean, dude, I was spending so much time trying to figure out this new channel that I'm like, we gotta go to the uk, into Europe. Okay. Like, I was whoever, whatever, whatever reason I thought that it was so dumb, but we just, we just had. So I just had so much time that I was spending on this new thing that it was like, it just didn't pan out, man. Like, yeah, you know, we launched a couple items over there and it was just, it was just taking up so much time where I'm like, dude, we need to just reinvest more and more into the things that we're doing really well and keep and like do those better.
[00:06:54] Speaker C: Here.
[00:06:54] Speaker B: Yep.
So I had to learn that lesson the hard way. I feel like where I'm like, shoot, that was a waste of a lot waste. Not necessarily a waste, I mean, I would say, but just a learning of like how much time and energy, investment, inventory just calls. It was just a headache, dude, and we just weren't there yet. I mean, for us as a, you know, a fairly small brand in a small company, it's like it just didn't make sense. It wasn't the right move for us at the time. Yeah, maybe that's, maybe that would make sense at some point, but you know, not.
[00:07:27] Speaker C: Today.
Were there any resources that you were following along with at the time that maybe like led you to that decision that you kind of were able.
[00:07:35] Speaker B: To go, you know.
[00:07:35] Speaker C: What? I need to do this my own way. I can't follow what somebody else has been doing.
[00:07:39] Speaker B: Man. I think it was like a couple things, man. You know, we were having a lot of success on Amazon, us and still have a great business on Amazon. And just in my mind I just kept like, people were reaching out to us from the Amazon Global team or the EU team or whatever it may be. And I'm like getting fed this narrative. Like I need, like they need Duncan and Stone, you know, in Europe. They need us, they have to have us. We make the best baby journals in the world and they need us. You know, I'm like, that was, I don't know why. I was just like, it was just this thing of like, we need to expand there and it was just so silly. I'm like, I don't know why. I don't know what was going on with my mind then, but it was just kind of like, dude, that was, that was.
[00:08:23] Speaker C: Dumb.
It's always a lot of trial and.
[00:08:26] Speaker B: Error. Yeah. Yeah, for.
[00:08:29] Speaker A: Sure.
I love it.
Based on like everything you've done in E commerce, what are your hot takes?
Where are you different than.
[00:08:39] Speaker B: Me? I don't, I don't. That's a great question. I feel like we stumbled in E commerce, honestly. So like, I mean we really, the fact that we, you know, run an E commerce business is kind of hilarious to me. I didn't, I had no like plan to be a business owner or entrepreneur or CEO prior to me starting the business with my wife and our co founders. It was just like, man, it was just kind of the right time, the right idea and the right maybe angst, you know, for, for me to start something. You know, it was just kind of all things aligned for us to start the business. And, and, but early on when we had this idea, it was like this was 2019 so, you know, six plus years ago where it's like we, we, we had this vision for the business and I knew I wanted to be in E commerce. It was like, hey, E commerce was already growing a lot then, but I just knew it was going to keep growing. So in my mind I'm like a E commerce business sounds awesome because you can sell products 24 7.
Like, right? That sounds, that sounds delightful. You know, I want to be able to sleep and make money Sounds like a great plan. You know, I just, I, going into it, I knew it was going to be hard and I love the challenge. And you know, those early years of building the business, it just was, well, like, like under, like ill prepared for how much time and energy and effort it was really going to take. And so in my mind, when we launched a business in 2020, finally when we started selling products, I'm like, this is gonna be great. You know, I'm like, this is the finish line, you know, this, like, we're really going now. Like, we're, we're live, we're rocking and rolling. Oh boy. I was like, what the heck? It was just so much work. Just the trudge of like getting something going was really, those first few years of our business was like, oh my gosh, this is a lot of work and takes a lot of time and energy and effort. I mean, way more than I was prepared for. You know, I'm just like, oh, we're selling products and we're just gonna, it's just gonna go, you know, the flywheel's rolling now, guys. Well, so my hot take, my hot take is like, you know, what comes to mind is, is, is something related to what I just said. It's like the amount of energy and time and effort it takes is gonna be more than, than you probably, you know, are thinking it or thinking it's gonna be, right.
And I think that the, the, it's, it's the perspective. It's like, okay, I know that this is gonna be hard to get off the ground, but it's like it comes back to starting something new. It's like if you can just build that momentum, if, build momentum every day, every, you know, like, as much as you can keep the momentum going, it's. Things do start to happen, you do start to see results, you do start to see success, and, and things start, start to grow over time. And now you're like going, okay, how do we keep this momentum going? How do we keep it happening? And that's kind of where I'm at, is like reinvesting into those things to, to make sure that it's still happening and still.
[00:11:42] Speaker C: Going.
When you first started out and you were building that momentum, did you all start with, you know, like influencer marketing? Was it, you know, mostly paid media SEO? I think that was still, that was around the time, I think Reddit SEO stuff was really kicking off back in.
[00:11:58] Speaker B: 2019. Yeah, man, it was, it was, it was mostly SEO and paid media. And so when we were, yeah, it was when we started on Amazon in particular, it was, hey, we want to make sure we're. We're doing ads, ppc. All the stuff it was. Was a lot of that early on. We also did Google and Meta basically from. From day one, too. And so, man, it was a lot of that. I think that I was.
We didn't do very much influencer marketing for years, truthfully, and just the last couple years probably gotten into some of that. But yeah, it was a lot of just paid media stuff early.
[00:12:36] Speaker C: On. Was that stuff that y' all did your own creative work on, you know, you and your. Your partners.
[00:12:41] Speaker B: Or.
[00:12:41] Speaker C: Yeah. Okay, so y' all did that? We.
[00:12:43] Speaker B: Did. We always took the, like, the. Early on, we. We really didn't have.
We made the decision as a team early on to just try not to hire anything. Like, initially, one, because we didn't have any money to pay anybody. So that was. That was going to be hard to do. And then two, there was just this idea of, like, we wanted to really understand how the business worked, you know, so whether it was the logistics or when somebody makes an order on our website, what happens? What do they receive? You know, what. What kind of email do they get? Where does it go? How do we fulfill that? You know, all the nuts. Yeah, like, I want to understand how this actually works. And, you know, which was a decision because I have friends that are like, I want to start. I have an idea that I just want to have somebody else do it. That's fine. That's all good. But, like, you know, we wanted. We wanted to understand all those pieces, so we had.
We were doing all this stuff internally. We were creating the ads, and so all the. All the creative stuff we did in house, and early on, we were doing the paid media. It was bad, dude. It was bad. Was bad. There.
[00:13:48] Speaker C: Was. There.
[00:13:48] Speaker B: Was. We were not. We're not digital marketers. We're not good at any of that stuff. And it was just like, you know, how do we create these, you know, campaigns? It was so silly.
But over time, it was like we had to start finding people who were really experts into that stuff. And so, you know, as our business has grown and scaled, we've intentionally found and, you know, experts that are good at paid media or retention, marketing or, you know, whatever it may be.
Do y', all, over time, have.
[00:14:21] Speaker C: Y' all hired partners for that, or is that something y' all are hiring in house.
[00:14:24] Speaker B: For? We just. We have. We still only have four employees, and so we have four owners. Four owners, employees and Then we outsource everything else, man. And so agencies, we have no other employees that work for Duncan and Stone today. Now I don't know if that's a good, good idea or not, to be honest with you. I'm not sure it's a, I.
[00:14:45] Speaker C: Mean it's a common question that comes up with a lot of CEOs, a lot of E Commerce directors is when do I outsource this and when do I bring somebody in.
[00:14:54] Speaker B: House?
[00:14:54] Speaker C: Yeah. It really is contextual for sure. It sounds like with your situation, which is a very interesting situation compared to other people where it's you and your wife and then you have another married couple as.
[00:15:06] Speaker B: Well.
[00:15:06] Speaker C: Yeah. So I'm sure that, I don't know if that helps or hurts conflict resolution, but it seems like that might be a benefit to making these decisions and working on these.
[00:15:17] Speaker B: Projects. Yeah, yeah, it's, it's, it's definitely interesting. And that's, you know, there is right like context matters and, and our situation. Different situations, you know, call for different, you know, decisions. I mean we basically early on all aligned that we didn't really want to build like a, a big organization or a business. You know. So for the time being it's like this is a lifestyle business in a lot of ways for us because you know, it's two families. We need to make money on the business and live our life. And, and, and we've all loved, we all loved working on the business and we're excited about it that we've had to do a lot of work the last probably three years to figure out okay, what do we need to outsource, what do we need to keep in house?
And, and really the question mark that, that I'm thinking through is like, is at what point do we need to really hire some sort of operator or somebody internally? Cause I think that's the, this is where I'm, I'm kind of wrestling and I'm in the same boat as probably a lot of your listeners of like, gosh, it'd be kind of nice if, if I could just have somebody that just was a baller operator that just knew how to run an E Commerce business probably better than me truthfully.
And you know, so we're having an off site meeting in a couple weeks. Our, our, our team and we were going to process through that, you know, in more detail. I'll tell you one thing that was, that, that was helpful for us, Connor, is it's a, it's a kind of a tool framework that someone told me about years ago. And basically the idea is he sat me down. It was a CEO coach and is a friend of mine. He. He sat me down and he was like, hey, you're doing a lot of stuff you don't like to do. Like, let's just work through your task and all these things. So we basically made a list of like a bunch of activities and major roles that I was doing. And then we kind of just ranked them things that I was like. On a scale one from 10, how passionate are you about this thing? On a scale 1 from 10, how important is that thing? You know, like. And just he kind of like map. We mapped out like some of the stuff which was super helpful for me because take customer service for instance. As an example. Well yes, it is really important. I'm not passionate about that. Like, we have to get that off of my plate so I can go do something else. You know. So me and, and our team went through that exercise and, and every. Everybody has some different roles on the team. And it brings so much clarity because I'm like, Sarah is our chief designer. She designs all our products. She loves it. She's really good at it. Like, she, she's legitimately good at that and loves it. We're not gonna outsource that. She's gonna keep doing that. And but proofreading our journals, we can outsource that. No one needs to do that in house. And also there's way better way. There's. We don't need Meet Garrett reading through our journals to like, under see if there's any spelling errors. Like, what am I doing?
So I don't know. Like, it's. It's such a balance, man. I, I, I, I'm, you know, I'm always interested to learn different perspectives on stuff like that. You know, when to hire, when to not when to, you know, all the.
[00:18:24] Speaker C: Stuff. I mean, I think what you just said is a great answer though. And it's one of those probably a good indicator of how good of a leader you are. But it's, it's getting people to work on things that they're passionate about. And I think that is a really hard thing to do as an E Commerce director and as a CEO is helping people to not only figure that out themselves but to be able to say, okay, I can give you the ability to go work on that and I can take that away and do something else with.
[00:18:48] Speaker B: It.
100 and I think also the chat one a couple thoughts. Man is like, there's something about a startup or a New endeavor that just requires the grit and the just sheer figuring it out and getting something off the ground. You know, it's like you almost like. I don't know if it's required. I probably wouldn't say that, but it's almost like such a benefit to understand some of that early on, to, like, really value it. Like, those first few years, we're just. We're just grinding, dude. We're just like trying to just get sales and just we doing whatever it took. And that season gave us so much. It was so valuable. It was hard, it was challenging. It was just.
But, like, I don't look back and wish that it would have been different because, like, that was the grit that, like, we went through to, like, get something going. And it's like, man, that was.
That was so good. Like, I look back now and I'm like, man, those are some good years, man, where we're like, just scraping it together. It's just like something about that is just so, so amazing. But then the other piece that I was thinking through is, dude, I remember Steph. My wife is named Stephanie. She came to me, this is a couple years into the business. She was like, we're doing fulfillment out of our garage, guys. And that's like a full on, you know, in the house deal. And she was like, you are hating your world. You need to stop doing this. And I'm like, okay, but like, how is anybody else going to be able to take care of the customers? Like, I'm taking care of the customers, right? It's this idea of, like, how can you. No way. There's no way that somebody's gonna be able to do this as good as me as the founder, like, for sure. And it's, It's. You have to have humility and openness and like, the ability to say, like, no, there are experts out there and it doesn't all depend on me. Like, dude, when I moved everything off of my plate for fulfillment, it was the best. It was like, oh, my gosh, why didn't. Why didn't I do this a year ago?
Like, that was so stupid.
Just you. I had in my mind, like, there's no way our business is going to be able to continue unless I'm doing this thing. And it's like, that's most likely inaccurate. There's just.
You know what I'm.
[00:21:12] Speaker C: Saying? 100%. That's a very insightful way to put it because I think a lot of people deal with that.
Justin, you probably have at every.
[00:21:22] Speaker A: Level. Yeah, I Think every person could go through their tasks and say, here's what I'm passionate about, here's what's important. And basically say, hey, I'm going to get someone else. Whether on my team I'm hire at any level, you could do that. Even the most junior person could do that and have a conversation with their boss and be like, hey, like, here's what I'm passionate about. I know I'm good at this and I know this is valuable and this stuff, I'm not. And maybe it is value, maybe it isn't. Have a.
[00:21:49] Speaker B: Conversation. No.
[00:21:50] Speaker A: Doubt. I mean, that's an amazing.
[00:21:52] Speaker B: Insight. Yeah, it is, it is. But I think that the. I actually, I have a lot of grace and, and understanding for somebody who's like, you know, in that place of.
Especially when it's your thing. You know what I mean? It might. It's. It's different when you're like, man, I. It's just funny. It's just funny how weird we kind of think about certain things. It's like, you know, you have to have. And I think that's one of the values that we've. I love. I love having partners that work on the business with me. Like, if I was a solo preneur, like run my business by myself, that would be.
I'd feel like that I'd probably die. Maybe I'm just like, I would be so bad. And it's like having other people you can ask and ask questions and bounce. Hey, I'm thinking about this. What do you guys think about this? Let's, you know, collectively making decisions is so much better to.
[00:22:42] Speaker C: Me. I.
[00:22:43] Speaker A: Agree. So going into 2026, what bets are y' all making? Where are you guys kind of.
[00:22:49] Speaker B: Exploring?
Dude, one is actually Connor mentioned influencer marketing, man. This is a. A. We've started to see the impact of some of that, you know, community building, community around, you know, influencers and marketing and things like that. We haven't even started doing stuff like that. I mean, we.
TikTok shops and that's been a great channel for us the last year and a half.
So I would say TikTok shops, influencer marketing, and then Amazon, man. Like, we're like going all in again on Amazon because our Amazon businesses continues to grow so much, man. It's like we found a new partner this last year that. That helps us with paid media and they've done some awesome stuff. So it's like, you know, a year ago it was like Amazon just. Just kind of coasting for us, like let's just kind of make sure that's going well. I'm like, yep, like we're going to reinvest into Amazon.
[00:23:50] Speaker A: Too.
[00:23:50] Speaker C: Awesome. I love.
[00:23:51] Speaker A: It.
And how much are you in the weeds of like some of the Facebook paid media changes.
[00:23:59] Speaker B: And. Not a ton, man. Not a ton. We just re, you know, at some point in 2025, earlier in the year, we turned off our Facebook and, and Meta ads completely. It was like I was just so sick of seeing the bad numbers, dude. I'm like, every time I talk to the agency that we were with, I'm like a Roas is basically nothing. I'm like, what are we paying for? This is so stupid. Interesting.
And, and so I was at the point last year where I'm like, just cut it, dude. Just stop spending on Meta completely. And you know, which was. I don't know if it's good or bad, but, you know, we just basically stopped spending on Meta. But we, we turned that back on and revamped our, our Facebook ads toward the end of 2025 and they started doing really well, you know, and I, I, I'm not really deep in the weeds on, on all that, truthfully, Justin, so I'm not, I don't follow it very closely, but we started to see a little bit better success just for, for, for our business.
[00:24:56] Speaker C: Recently. So interesting been you're talking about TikTok shop and the, the strategy around that. It's something that we've been pushing for a while with various clients. I think it works better with some. I think your product's great for it. Is there any part of that strategy that you think has really worked that you could share with other.
[00:25:16] Speaker B: People? Yeah, I would for sure. One, one tool that I would, I would look into is it's called uka. It's spelled E U K A. I don't know if you've ever heard of this. We got Yuka has been super helpful for us and so Yuka has been great. We use.
[00:25:31] Speaker A: Levanta. What does Yuka.
[00:25:33] Speaker B: Do?
It's for like influencer outreach. It's like more. It's almost like a CRM, you know, for, for outreach and building community and stuff like that.
So that, that's been, that's been a really good one for us. And I would probably say like the, the thing I would look into if anybody hasn't yet, you know, if they're selling on TikTok. That one's been really good.
Um, man, there's just, we've, we've seen more success with Being intentional with samples and giving someone like an intentional, like being intentional with a creator to, like, build some sort of program versus just doing paid ads or whatever it may be. We just have seen a better. A better return on stuff like that, and we still have a long way to go. I think that there's. That we're not doing it great, honestly. You know, I look at a bunch of great brands out there who are, like, building different campaigns or giveaways or this or that. Then I'm like, man, there's. It's crazy how much volume these brands are selling on this channel. And they've just unlocked this formula, you know, with creators. It's so. It's awesome. I'm just. I haven't. We haven't quite figured that piece out, you know, so we're still growing.
[00:26:44] Speaker C: There. Yeah, interesting. So definitely investing in. In your relationship with the. The influencers and not just, you know, sending it out to random people and yeah, something.
[00:26:54] Speaker B: Sticks. But building. Yeah, trying to be intentional, like.
[00:26:58] Speaker C: Just.
[00:26:58] Speaker B: We're. We're needing to be more intentional. Probably about that in 2026. That's probably where we're leaning is like, let's get a group of 30 or 40 or 50 of our best, you know, creators and make some fun giveaways or plans or incentives, you know, with them. That's just better than just throwing out, hey, we'll get. We're going to give 100 samples away to these people to see what happens. You know, let's just see what sticks. Um, so I don't know, like, we still have a long. Like I said, we're still. We're still trying to figure it out, but we're trying to be more intentional with. With influencer marketing this.
[00:27:31] Speaker A: Year.
I love it. And to wrap.
[00:27:34] Speaker B: Up. Yeah.
[00:27:35] Speaker A: Man. Final question. What are you. What are you reading? What are you exploring this.
[00:27:38] Speaker B: Year? What grabs your interest?
I'm thinking more about a couple things. Like, for us, for our business with four owners, you know, a small team, a growing business. Like, we're just now at the point where we're. We're able to think about what do we want this thing to be, you know, strategically, is this, you know, meeting with a financial advisor or talking to somebody about exit planning and stuff like that. So for as a team, okay, is this something we want to run for the next 10 years and. And keep growing the business? Is this something we want to maybe hire somebody to be an operator and we hire a team? We go that route. Maybe we go that route and just. We've structured the business in a different way. I think it's.
It's more around, like, business management and kind of, like investment plans for the business. Like, okay, we have a profitable business now. Okay, great. Yay. That's.
[00:28:40] Speaker A: Good. But, like, well.
[00:28:42] Speaker B: Done.
Well done. That's great. Yay. But now we just are just finally at the point where we're like, okay, like, we've built this thing. What does this actually mean? Like, there's much smarter people than me and than our team out there to be like, okay, you have this asset now. Like, what can you. Can you invest in another business? Do you want to bring on some, you know, a, like, product? Do you want to, you know, invest in something completely different? I don't know.
I mean, my. So it's. It's a combination of, like, getting our business super healthy and. And, you know, we've missed the mark in a major way. Last year on inventory, like, our inventory, we were out of stock, dude, on, like, 15 items during the holidays this last year. Not great. Not great. So it's like, you know, okay, well, how do we avoid that this year? And does that mean we need to go really wild and bulk up on our inventory on some of this? And what does that mean? How are we going to do that? You know? So it's a combination of getting our business really healthy and in a good spot and then starting to think through, well, how do we leverage this thing now? So. Love it. Yeah.
[00:29:51] Speaker A: Man. Well, thank you so much, Garrett. Some amazing insights, and really appreciate your.
[00:29:55] Speaker C: Time.
[00:29:56] Speaker A: Absolutely. Thanks for coming on. Check in and check out.
[00:29:59] Speaker B: Man. Thanks for having me, guys. So fun.
