Using the Conversion Funnel to Enhance Brand Equity - Luis Spencer

Justin Aronstein (00:02.449) Hey Connor, what has been your biggest failure this week? Connor (00:07.328) wow, biggest failure. I wasn't prepared for this question, Justin. Yeah, I think maybe that was it. Justin Aronstein (00:15.631) You know what it was? You not being able to this question. No, let me start over. Do you know what it would be? Connor (00:25.454) I don't know what it would be Probably the dress code at the fucking convention yesterday. Okay, yeah. My biggest failure at wearing shorts. Yeah. Justin Aronstein (00:34.737) That's a funny story. That's actually a really funny story. You can even say, yeah, that's a really funny story. That's a really funny story. That's great. Let's go with that. Connor (00:46.712) Okay. Justin Aronstein (00:49.969) Hey everyone, welcome to Check In, Check Out. Hey everyone, welcome to Check In, Check Out. My name is Justin Ehrenstein and alongside me I have Connor. Hey everyone, welcome to Check In, Check Out. I'm Justin Ehrenstein, the CPO of Mobile First and alongside me I have Connor Burke, the Director of Optimization at Mobile First. So Connor, tell me, what was your biggest failure this week? Connor (01:15.704) Wow, my biggest failure, I think it would have to be wearing shorts to our partner's sales convention. I showed up and everybody's in blazers and ties and suits and I'm in a t-shirt and shorts. It said road show, so in my defense, I thought it would be casual, but. Justin Aronstein (01:27.408) Hahaha! Justin Aronstein (01:41.475) I understand where you're coming from. I had on nice pants, at least as nice as I will ever wear, but I felt really bad for you because you were dressed that way. Connor (01:46.69) Yeah. Connor (01:51.746) Yeah, I now learned, I think I'll just overdress for these things in the future. I'm not gonna listen to, when the businesses say road show, they don't think they mean real road show. think they mean, yeah. They mean business formal, my bad. Justin Aronstein (02:01.649) They don't know what a road show is. Well, I'll say my biggest failure is I have about eight things on my to-do list that I really need to get done this week that I've not yet gotten done, that really need to get done for my clients next week. somehow, yeah, they'll have to get done. Well, I'm really excited about this week's guest. I thought he was... Connor (02:20.866) Yeah, that stuff happens. Justin Aronstein (02:29.527) absolutely fascinating. Luis just really schooled us in how to use e-commerce to build a brand. What were your thoughts? Connor (02:36.962) Yeah, I loved it. He had a lot of great ideas that I believe I've thought about myself, maybe arrived at independently, but didn't put into words as well as he did. He talks a lot about how building brand equity is now synonymous with that conversion funnel for a lot of brands. And I thought that was something that we've seen. with our clients in the past, the things that we're actively working on now, but I have never framed it in that way. And I love that. He also had a lot of great ideas behind what's coming down the pipeline for this industry, things about AI, how people are finding products, how they're researching brands. A lot of this information, I think, is gonna resonate with anybody who's in the e-commerce space, whether you're a director or a designer or a developer. These are really key insights that I think are useful and things that you're gonna be able to use practically in the future. So I'm excited for people to listen to this. They're gonna get a lot out of it. I know we did, but I think it's gonna be great. Justin Aronstein (03:48.305) Well, without further ado, Luis.